Saudi Arabia is fast becoming one of the most exciting marketing hubs in the region. In 2025, the marketing landscape of the Kingdom is being reshaped by a wave of digital-first trends, consumer preferences, and booming sectors, creating a dynamic environment for brands, creators, and agencies.
According to recent projections, Saudi Arabia’s advertising market is set to reach US$2.54 billion, with a staggering 92% of all ad spending expected to come from digital sources by 2030. The country’s key cities — Riyadh, Jeddah, Dammam, and others — are driving this transformation.
The Rise of Digital Audio & Mobile Advertising
Among the standout trends this year is the growth of Digital Audio Advertising, projected to generate US$9.89 million in revenue, with an impressive 78% of this spend targeting mobile platforms.
Saudi Arabia’s young, connected population — which consumes podcasts, music, and audio content on the go — is driving this shift. Brands are increasingly exploring voice-based storytelling and audio ads tailored to the Saudi market.
Social & Search: The Pillars of Digital Strategy
Search Advertising continues to dominate brand strategies in Saudi Arabia, with Search Advertising alone forecasted to reach US$1.03 billion in revenue in 2025.
With Saudis spending significant time on platforms like Instagram, TikTok, X (formerly Twitter), Snapchat, and Google, marketers are prioritizing SEO, paid search, and highly-targeted content strategies to capture attention and drive conversions.
Influencer Marketing: A $95 Million Market
Influencer Advertising is another fast-growing segment, projected to reach US$95.69 million this year.
Across Saudi Arabia, influencer marketing is a trusted channel across industries such as fashion, beauty, tourism, and tech. Brands are investing heavily in partnerships with local influencers who can authentically connect with Saudi audiences and drive engagement.
Gaming & eSports: The New Media Frontier
The Games sector is emerging as Saudi Arabia’s largest media market, expected to reach a volume of US$2.29 billion. The eSports scene is booming — from sold-out arenas to branded tournaments and influencer-driven gaming content.
Brands are tapping into this space through merchandise sales, sponsorships, and ticketing, aligning themselves with the country’s broader investments in digital entertainment and youth culture.
Cinema Advertising: Big Screens, Big Impact
Cinema advertising is making a comeback in Saudi Arabia, projected to hit US$28.15 million in 2025. With more luxury cinemas opening across major cities and a growing appetite for local and global films, cinema ads offer premium placements for high-impact storytelling.
Print Advertising: A Niche but Persistent Channel
Though Saudi Arabia’s marketing future is overwhelmingly digital, Print Advertising still holds niche value, with combined 2025 spending projected at approximately US$14.5 million across various print formats.
Luxury magazines, cultural publications, and business journals continue to attract advertisers aiming to reach premium and professional audiences.
Local Flavor: Culturally-Inspired Design & Fashion
Marketing trends in Saudi Arabia are not only digital — they’re deeply local. There is increasing demand for culturally-inspired fashion and Arabic calligraphy on T-shirts, as brands embrace Saudi heritage and modern aesthetics.
From streetwear to luxury fashion, Saudi Arabia’s creative entrepreneurs are blending traditional elements with contemporary design, creating products that resonate with national pride and the Kingdom’s evolving identity.
What This Means for Marketers in Saudi Arabia
- Localization is key — campaigns that speak to Saudi culture will outperform generic ones.
- Mobile-first strategies are non-negotiable.
- Gaming, eSports, influencer marketing, and audio present high-growth opportunities.
- Premium offline channels like cinema and niche print remain relevant for certain segments.
Final Thoughts
Saudi Arabia’s marketing future is digital, dynamic, and deeply connected to its local culture. For brands and agencies ready to innovate, 2025 offers unparalleled opportunities to engage with one of the Middle East’s most exciting audiences.
About Soogk.com
Soogk.com covers the latest in commerce, marketing, trends, and lifestyle in Saudi Arabia — spotlighting the brands, creators, and platforms shaping the Kingdom’s future.
