Why Saudi Carriers Are Adding the Very European Cities That Are Getting Too Hot
The heatwave is changing where Gulf travellers want to go. It isn't what's building the route map, and that distinction is the whole story.
Marketing and Advertising
Afia Arabia Turned World Cup 2026 Fandom Into a Food Creator Showdown
Afia Arabia turned World Cup 2026 into a second competition, this time in the kitchen. Eight food creators represented national teams, competed through cooking challenges and relied on their followers to vote them into the next round.
Tourism
Saudi Arabia Didn't Need More Tourists. It Needed Them to Move
The real work of Riyadh Season, AlUla's winter festivals and Jeddah's December circuit isn't filling seats. It's giving visitors a reason to move.
Startups
Saudi Delivery Apps: Why Loyalty Is the Next Growth Battle
Saudi delivery apps scaled through promotions and fast adoption. The next market battle is loyalty, restaurant trust, and brand differentiation.
Venture Capital
From SAR 2.2B to 4.6B: What Saudi VC Growth Means for Founders in 2025
Saudi Arabia's VC market is evolving. Fewer deals, larger investments, and a clear shift toward AI, logistics, and infrastructure tech. Here’s where founders should launch next.
